DIGITALIZATION AS A STRATEGIC TOOL FOR SUSTAINABLE BUSINESS EXPANSION: A CASE STUDY OF INDO ZAMBIA BANK

Abstract

Corporate sustainability and digitalization are megatrends that are reshaping the International Banking world through sustainable business expansion and growth, which enhances efficiency and performance. This study explored factors that influence the adoption of digitalization as a strategic tool for business expansion with reference to the case of Indo Zambia Bank and in light of the COVID-19 pandemic. A mixed method was employed in order to carefully handle the problem at hand; the research design involved the use of questionnaires to collect data that measured the views and perceptions of respondents who were drawn from Indo Zambia Bank’s internal and external customers. The Statistical Package for Social Sciences (SPSS) gave context to the research through data analysis and the tabulation of findings, which were collaborated by secondary data sources. The research concluded that digitization plays a pivotal role in the adoption and enhancement of sustainable business practices. It was thus recommended that top management needs to cultivate and encourage the furtherance of digitalization through awareness, desirable advertisements and marketing in order to address the various hindrances that some customers had, therefore fostering a culture of sustainability which would stimulate customer demand, and translate into business growth.